বুধবার, ২ মে, ২০১২

HOW ONLINE MARKETING CAN BENEFIT YOUR BUSINESS

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Online marketing is currently the best way for companies to sell goods and provide services, with millions of people all over the world using the internet on a daily basis with most looking for and buying products the potential to access extra business this way has many benefits. You can find customers all over the world that until now were unavailable to you; and with the potential for a larger customer base to be established gaining your company increased revenue.

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There are many different types of online marketing but there are three in particular that are very popular and they are Affiliate Marketing, Social Media Marketing, Display Marketing, each of these has its own unique benefits but can even be used together as can many online marketing techniques.

Below is a short explanation of these three marketing models.

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AFFILIATE MARKETING

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Affiliate marketing, this model of online marketing is when a company recruits third-party sites to advertise their products or services and in return the recruited site will get a small share of a sale or a fixed price, this of course is only if the person referred makes a purchase, registers to the site, some are paid just for directing traffic to the site.

Big companies such as Amazon.com and Play.com use this technique they work with private site owners to direct traffic to their sites.

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DISPLAY ADVERTISING?

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Display advertising is one of the most common forms of online marketing; this model uses banner ads placed on third-party websites.

These adverts will often be placed on webpage?s that have a relevance to the product or service; for instance if a new high budget movie was due for release in cinemas the best place to have it would be on a site or sites that specializes in entertainment like for example Youtube.com people view the site for entertainment and this is the target market so it would be the perfect place for such an ad.

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SOCIAL MEDIA MARKETING

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Social media marketing is a very cost effective form of online marketing, with millions of people using social media sites on a daily basis and providing them with ad?s they can share with friends is a simple but effective way to get a wave of interest around a product. Also creating a page dedicated to your products or a specific brand, people will be able to follow you and be kept up to date on the latest products and services you provide. This is also a great way to gain free market research, as people tend to review products by providing feedback in form of comments on the main page.

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